Megan has been very helpful and gave useful advice [ on brand development ]. Highly recommended.
Boost Your eCommerce Sales with These Copywriting Tips

It’s midday. You’re sat on your desk, eyes lost in space, fingers tapping, wondering where you’re missing a trick.
“Hello,” asked your sales. “Is it me you’re looking for?”
It’s been a quiet few months and you’re eager to get the orders rolling. You’ve been sending out newsletters. You’ve been offering discounts. You’ve invested on ads.
Still, things are moving slow.
“How can I make it better,” you ask, voice trailing off in the vacuum of your thoughts.
Improve your argument.
At a 2004 Johannesburg speech, Desmond Tutu shared his father’s counsel: “Don’t raise your voice. Improve your argument”. This would become a universal piece of advice.
As businesses tussle over thinning audience attention, persuasion becomes tonic to the survival of retail. Copy is a huge part of that.
Here’s a couple of testaments to this:
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A 2016 case study published on GrowthLab explains how an Etsy entrepreneur increased her business leads by writing evocative headlines.
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In 2017, HubSpot decided to make their copy more consumer-driven, focusing on their customers’ pain points, among other things. The marketing intel company reported to have improved their conversion “by nearly 100%” as a result.