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Change Your Digital Diet in 2018

Culture and interest websites have gotten weirder with their journalism, often gunning for shock factor for increased readership instead of being reliable sources of fresh knowledge and rounded views. As… Read more Change Your Digital Diet in 2018

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Do Your Customers Trust Your Brand?

There’s a growing mistrust on four key institutions: government, media, business, NGOs. One of those institutions is more trusted than the others: Businesses. But not for long. Here are five ways businesses can regain public trust.

Branded Content Improves Customer Engagement

Not long ago we used to profile our target customers based on their areas of residence, age, gender, ethnicity, income size and profession. Today, the lines between these demographic details… Read more Branded Content Improves Customer Engagement

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Why The Rolling Stones Are Still A Superbrand

In 2016 rock legends Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts toured South America. They started in Santiago, Chile and ended their 14-gig tour with a free concert exploding… Read more Why The Rolling Stones Are Still A Superbrand

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