psychology-backed writing tips

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What to Write on Your ‘About’ Page

75% of us want brands to contribute better to our well-being and quality of life, yet only 40% of us believe that brands are achieving this, as suggested by a… Read more What to Write on Your ‘About’ Page

Content Calendar: Creative Tips for Writing Blog and Social Posts

Are you using social media for your business? If not, why not? If so, how well are you doing with it? If you’re not doing too well with it, you’re… Read more Content Calendar: Creative Tips for Writing Blog and Social Posts

Boost Your eCommerce Sales with These Copywriting Tips

It’s midday. You’re sat on your desk, eyes lost in space, fingers tapping, wondering where you’re missing a trick. “Hello,” asked your sales. “Is it me you’re looking for?” It’s… Read more Boost Your eCommerce Sales with These Copywriting Tips

Email Marketing: Questions to Answer When Selling

When social media and messaging apps became part of our daily communication, many of us — myself included, thought emails would slowly slip away into history. Seems we were wrong.… Read more Email Marketing: Questions to Answer When Selling


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