Biltong — South Africa’s answer to North America’s beef jerky — is a little known delicacy. In 2018, my partners at Tiger Digital signed a website redesign project for The… Read more How to Create Desire for Your Online Product and Service — Case Study →
psychology-backed writing tips
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What to Write on Your ‘About’ Page
75% of us want brands to contribute better to our well-being and quality of life, yet only 40% of us believe that brands are achieving this, as suggested by a… Read more What to Write on Your ‘About’ Page →

Content Calendar: Creative Tips for Writing Blog and Social Posts
Are you using social media for your business? If not, why not? If so, how well are you doing with it? If you’re not doing too well with it, you’re… Read more Content Calendar: Creative Tips for Writing Blog and Social Posts →

Boost Your eCommerce Sales with These Copywriting Tips
It’s midday. You’re sat on your desk, eyes lost in space, fingers tapping, wondering where you’re missing a trick. “Hello,” asked your sales. “Is it me you’re looking for?” It’s… Read more Boost Your eCommerce Sales with These Copywriting Tips →

Email Marketing: Questions to Answer When Selling
When social media and messaging apps became part of our daily communication, many of us — myself included, thought emails would slowly slip away into history. Seems we were wrong.… Read more Email Marketing: Questions to Answer When Selling →